Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
for mobile devices. 'Mobile is always on throughout the day and peaks at weekends: 20% of all searches have ...
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Adidas invites Brits to 'take the stage' in biggest-ever UK campaign
10 Apr 2012 | by Alex Brownsell
the soundtrack for the TV ads, is searching for a music act to perform on his tour, while basketball star Derrick ...
M&S brings discount Outlet offering online
21 Feb 2012 | by Matthew Chapman
S Outlet, said: "The internet is often the first port of call for shoppers in search of a bargain ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
reality show in which he embarked on an embarrassing search for a new girlfriend. 3. Eurostar, Jarvis ...
Sector Insight: Sports clothing and footwear
01 Dec 2011 | by Jane Bainbridge
the Sports Direct Arena, while the club searched for a shirt and stadium sponsor. The club's owner ...
Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
, content also has a key role to play in driving natural search traffic to brands and retailers' sites. 3 ...
Neuromarketing: separating fact from fiction
04 Nov 2011 | by Andrew McCormick
there are 150. She also points out that, in 2000, there were 12 Google hits for the search term 'neuromarketing ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
the number of searches for Fright Night during the programme. The research found that searches peaked ...
Duck and Cover in online model search
19 Sep 2011 | by Daniel Farey-Jones
Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become the new face of its marketing activity.
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
' any more, full of buyers and sellers in search of a product. In session after session at Cannes, a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
