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The age of the interim marketer

01 Jun 2012 | by David Benady

permanent staff versed in content marketing, search marketing, social media and ecommerce. For many ...

What brands should know about the dark side of Facebook

31 May 2012 | by Nicola Clark

research source because it was the first search result. - Digital attention disorder With research ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

was appointed head of the new marketing and operations division, began the search for a chief marketing officer ... platform (search and online), data analytics, customer relationship management and agency management within ...

The truth about lying on your CV

17 May 2012 | by Suzy Bashford

search committee, had already effectively fallen on her sword, announcing that she will not seek re ... powerful way to recruit at senior levels is still through networking and search firms. About 75% of my ...

Brand barometer: Tablets, which one is most prominent online?

11 May 2012 | by Gemma Charles

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Heavy marketing to drive Samsung Galaxy S III 'designed for humans'

04 May 2012 | by Matthew Chapman

allows information search and basic device-user communication, meaning users can voice controls to tell ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

04 May 2012 | by Kim Benjamin

, scoring higher than Google when it came to agency support and current scale. The search engine, meanwhile ...

Brand barometer: TVs, which one is most prominent online?

27 Apr 2012 | by Gemma Charles

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

, as Everson puts it, "amplify", how many people view their messages beyond organic search is a key cornerstone ...

Social media: how your research can get the most out of the world's biggest focus group

23 Mar 2012 | by David Benady

people talk about using products. He gives the example of Philadelphia cheese; a search ... black box where you put in the brand name and get your results,' he adds. Much depends on the search terms used. Mobile phone brand Orange could get an odd view of the world by just searching out social ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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