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The age of the interim marketer

permanent staff versed in content marketing, search marketing, social media and ecommerce. For many ...

Social media: how your research can get the most out of the world's biggest focus group

people talk about using products. He gives the example of Philadelphia cheese; a search ... black box where you put in the brand name and get your results,' he adds. Much depends on the search terms used. Mobile phone brand Orange could get an odd view of the world by just searching out social ...

Major brands sign up for Google+ UK launch

with consumers via the Hangouts video-calling feature. Google+ brand pages will appear in Google search listings, from where they can be added to users circles. Users can also direct connect by searching ...

Sustainability: The search for a clearer footprint

Sustainability is high on the corporate agenda, and with consumers demanding transparency, fostering understanding of brands' carbon emissions is crucial, writes Elisabeth Jeffries.

Google buys Motorola mobile brand for $12.5bn

The acquisition will move the search business decisively into the hardware arena and into ever greater competition with Apple and Microsoft. Motorola Mobility has launched a number of consumer products running on the Android operating system developed by Google, including the Xoom tablet ...

Private View: Dave Buonaguidi and Michael Rebelo

of its new TiVo box, such as WishList, search and tuners. I remember when TiVo was first launched ...

Viking eyes consumer appeal with relaunch

mobile site, although initially it will not be transactional. 'There are now more searches made ...

Apple usurps Google as most valuable global brand

) despite dominance in search and the growing Android brand . IBM's brand value grew 17% to $100.8bn ( 61 ...

Virgin Group 'brand guru' Catherine Salway set to depart

Virgin Group's top marketer, Catherine Salway, is to leave the business, prompting a search for a

Behind the IAB figures: Internet and TV benefit from recession

. It s cost effective when there are pressures on budgets. The search functionality makes it really easy ... , telecoms and consumer goods advertising. Search spend by year Paid-search continues ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.