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Durex lube online ad gives complaints the slip

-sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency ...

Facebook, Myspace and Twitter rally against Google's 'search plus your world'

how Google search results would look, if the new controversial "Search plus your world" feature...Google rolled out the optional social search feature to US users this month, and soon encountered criticism that "Search plus your world" pushes Google+ results up in its search rankings at the expense ... created a tool, dubbed "Don't be Evil", to show what "Search plus your world" results would turn up ...

'Don't underestimate the power of Google' to drive growth, says Sorrell

there. Our spend with Google this year worldwide on search primarily is about $1.3bn ...

Comedy Central promotes its new 'Friends'

home." Comedy Central has also been using paid search to target users wanting to watch full episodes ...

MG OMD wins Grand Prix for Waitrose at Thinkbox Awards

innovation went to Interpublic agency UM London for its Bing Breaks for Microsoft search engine Bing. Results showed Bing searches were up 20% over the campaign period and awareness increased by 17 points ...

Ad recognition app to feature in FT super-yacht campaign

Partners. Aurasma has been developed by technology company Autonomy, which video search engine Blinkx ...

Online video key to ROI in Cadbury's campaign

takeover and a YouTube Promoted Video (which put the ad in Google search listings), exposure of the ad ...

Zoopla secures cash for marketing investment

The whole sum will be used for the return of the same creative (above) that Zoopla used in its first TV advertising campaign, which launched in August. The campaign resulted in a 44% month-on-month lift in the number of searches on Google for Zoopla. The company is continuing to work with creative ...

BR Video: The jury's out on advertising and social networking

or two other contexts, in the search context. They've fallen foul of even their most loyal users and have ...

Confessions of an internet adman

screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.