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MEC Manchester scoops £4m Shearings media business

The agency won the business after a four-way pitch against undisclosed agencies. The account covers all offline media and online display, and excludes recruitment media, search and affiliates. Shearings tour operator, a specialist for the over-fifties, trades under the Shearings Holidays, National ...

Gallagher leaves MGOMD for WFCA

Gallagher, who heads MGOMD's press, online and search business, will join the Tunbridge Wells-based WFCA as it bids to grow the media operation launched by its chief executive, Michael Richards, in 2004. WFCA, which is listed on the London Alternative Investment Market following its 8.5 million ...

AKQA launches media, search and analytics division

LONDON - AKQA has launched a new media planning and buying and search division....The new global division, called AKQA Media, Search Analytics (MSA), will provide planning and buying as well as analytics and search optimisation. The unit comprises 75 employees in the US ... , will lead the media and search unit in the UK. He will report to Symonds and will also work alongside ...

Google launches behavioural targeted advertising

LONDON - Google has launched a new behavioural targeted advertising system on the search engine...for the AdSense partner network. The search engine has also designed a plug-in to maintain the user s opt ...

Condé Nast relaunches GQ.com

sponsorship opportunities for advertisers on new channels. The revamp will also have a faster search function ...

Marketing agencies see strong showing in Sunday Times Top 100

Communications was also new in this year at 68. The search engine marketing agency Greenlight was a new ...

Adspend set to surge over the next 10 years

It suggests the medium's share of spend will jump from the current six per cent to 14 per cent by 2020, with paid-for search advertising playing a key role. The report, compiled for the AA ... search advertising, is expected to increase from its current level of about 27 per cent to 38 per cent ...

The Week: Media News - Search engine spend rises

Search engine marketing spend in the UK rose by 11 per cent year on year during the fourth quarter...The results also demonstrated that Google improved its overall UK share of the search market from 82.6 per cent to 88.2 per cent year on year. Google's increased share was at the expense of Yahoo!, which saw its share drop from 13.9 per cent to 8.4 per cent year on year. ...

The Week: Media News - Search engine spend rises

Search engine marketing spend in the UK rose by 11 per cent year on year during the fourth quarter...The results also demonstrated that Google improved its overall UK share of the search market from 82.6 per cent to 88.2 per cent year on year. Google's increased share was at the expense of Yahoo!, which saw its share drop from 13.9 per cent to 8.4 per cent year on year. ...

Media Lifeline: Google's ad sales

says he will not be replaced - and Bruce Daisley will continue to head up search advertising sales ... across Google search and YouTube display in a conditional sell. Now the company is astonished when ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.