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Jeremy Lee on Media: Context is everything

for search engine Bing were related to the other advertisers in the break. For example, prior to a Tesco spot ...

Andrew Walmsley on Digital: Make your affiliations pay

marketing terms) pays nothing. None of that costly media or troublesome paid search - affiliates just take ... earlier in the funnel. These can be channels like display or search; but it isn't as simple as assuming ... when another affiliate or a search slips in to the journey later. Affiliate marketing allows ...

Andrew Walmsley on Digital: A little more conversation

the results. So when consumers search for your brand, you'd better hope the conversation is good. Andrew ... . - In January, China's most popular internet search engine, Baidu, and Amsterdam-based Persian-language radio ...

Andrew Walmsley on Digital: Timing is everything

on these conversations; loving blogs and forums, exposing the discussions whenever a user searches for a brand. The era ...

Andrew Walmsley on Digital: Sauce for the goose

paid search advertising so that when consumers search for their brand, they're not always visible ...

Andrew Walmsley on Digital: Best behaviour

our mower; but how much more likely might someone who has recently searched for gardening tools ... such as location, the site from which the user linked or what they searched for and time of day are combined ... , location and search data to segment the audience by interest. Crucially, this decouples environment from ...

Andrew Walmsley on Digital: You get what you pay for

. One company I know has the sales target sitting with the head of online, while the search budget lies ...

Andrew Walmsley on Digital: advertisers still need intermediaries in digital age

to search engine. There are still people in the middle - it is just different people. In marketing services ... . But the question of how and whether agencies add value in search is one that has been raised once again, as John Lewis last month announced a deal with technology provider Omniture to bring its search management in ...

Ofcom begins recruitment process for new chairman of Channel 4

appointed head hunter Zygos Partnership to help search for a replacement.

ITV seeks chief executive

ITV is searching for a chief executive after its executive chairman, Michael Grade, announced his

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.