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Facebook's Everson urges marketers to 'make a bet on us'

, as Everson puts it, "amplify", how many people view their messages beyond organic search is a key cornerstone ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... and it is predicted that total digital media spend was more than 4bn for 2011. Mobile search attracts greatest ...

Google TV boosted by LG partnership

LG has become the latest television manufacturer to partner Google as part of the search giant

Ad recognition app to feature in FT super-yacht campaign

Partners. Aurasma has been developed by technology company Autonomy, which video search engine Blinkx ...

Behind the IAB figures: Internet and TV benefit from recession

. It s cost effective when there are pressures on budgets. The search functionality makes it really easy ... , telecoms and consumer goods advertising. Search spend by year Paid-search continues ...

Millie's Cookies launches charity X Factor cookies

of the ITV talent search this weekend, to be sold exclusively on eBay for charity.

1 in 5 to shop via mobile this Christmas

Retailers expect brisk trading this Christmas , online and on the high street, and with 58% of the largest stores now having mobile websites, m-commerce is beginning to make an impact. Tesco said it expects about 10% of its sales to come via mobile, but research by search agency Tamar suggests that 19 ...

Gift website Prezzybox.com appoints agency for anniversary push

-hockey tables, has appointed Artemis8 to run paid-search marketing as part of a push around its 10th anniversary.

Paper Round (13 July) - Which brands are advertising in the national press?

Ryanair pushes various summer deals in today s papers, as it searches for a new PR agency . The budget airline takes an ad in The Guardian promoting 40% off all fares. An ad in The Independent ... , as the retailer searches for a digital agency . ...

What Next in Digital?

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.