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Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... and it is predicted that total digital media spend was more than 4bn for 2011. Mobile search attracts greatest ...

Experimentation with digital outdoor is on the rise

30 Sep 2011 | by David Benady

. The campaign, created by Rapier, ran on JCDecaux's Transvision screens. It led to a 600% increase in searches ...

Behind the IAB figures: Internet and TV benefit from recession

29 Mar 2011 | by Arif Durrani

. It s cost effective when there are pressures on budgets. The search functionality makes it really easy ... , telecoms and consumer goods advertising. Search spend by year Paid-search continues ...

Faithless teams up with Shazam for album and tour launch

04 Oct 2010 | by Mark Banham

the Faithless track, Feelin Good , which features in the ad. Shazam will then search its database of over eight ...

Paper Round (13 July) - Which brands are advertising in the national press?

13 Jul 2010 | by Sarah Johnson

Ryanair pushes various summer deals in today s papers, as it searches for a new PR agency . The budget airline takes an ad in The Guardian promoting 40% off all fares. An ad in The Independent ... , as the retailer searches for a digital agency . ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

the basis by which agency selection was made, now clients are forced to take agencies apart in search ...

Starcom MediaVest Group wins €150m Honda European media account

18 Feb 2010 | by Ian Darby

and Ellie Tory. Regional strategy for the account, along with all search marketing activity, will be led ...

Castrol uses cameras and digital billboards to talk directly to motorists

21 Sep 2009 | by Daniel Farey-Jones

. When a camera picks up a registration plate number it searches the DVLA database for the make and model ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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