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OMD retains £10m Shop Direct search business

15 May 2012 | by Maisie McCabe

search strategy and management account following a final shootout against MediaCom....Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process ... . It is understood that Shop Direct spends up to 10m on paid search per year. The Group's offline planning ... of the future, and specifically the potential of the wider search marketplace for our brands." OMD s search ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

, as Everson puts it, "amplify", how many people view their messages beyond organic search is a key cornerstone ...

Former Mindshare exec launches Getlunched network

16 Apr 2012 | by Arif Durrani

-based networking technology. The site allows people to search and meet with people in their local area for a ...

Trading places: this week's people moves

23 Mar 2012 | by Daniel Farey-Jones

.com , the IAC-owned search-and-answer service, has parted company with its senior global marketing director ...

Getting behind the IAB figures: Media experts on the rise of mobile

21 Mar 2012 | by Arif Durrani

will have 100% mobile internet access within 18 months. "The big growth in paid search (which contributes ... browsing experience, this means that people naturally search more on Google leading to more paid search opportunities for advertisers. The other big factor here is the destination after the search. Although 60 ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... and it is predicted that total digital media spend was more than 4bn for 2011. Mobile search attracts greatest ...

Trading places: this week's people moves

16 Mar 2012 | by Daniel Farey-Jones

Advertising McCann London has ended its long search for creative leadership with the appointment of Wieden+Kennedy's Rob Doubal and Lolly Thomson as its executive creative directors ... ' s EMEA managing director Rich Riley is to return to the US, sparking a search for a replacement ...

Carat lands £6.7m CSL media account

16 Feb 2012 | by Katherine Levy

's acquisition of Brilliant Media in December last year, CSL started the search for a new agency. Tracy De ...

Microsoft sells Ciao to LeGuide.com

22 Dec 2011 | by Sarah Shearman

into Microsoft's then new search engine Bing, including a Ciao shopping engine on the UK MSN site. A ... dominance in online search , penalising rival companies by placing them lower in the search rankings ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

soul-searching that followed in the wake of this summer's riots, it was impossible for brands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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