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School Reports 2011: MediaCom

4% Search (including paid and SEO) 4% Cinema 2% Digital 15 ...

Behind the IAB figures: Internet and TV benefit from recession

. It s cost effective when there are pressures on budgets. The search functionality makes it really easy ... , telecoms and consumer goods advertising. Search spend by year Paid-search continues ...

Mobile price comparison and search growing rapidly

to compare prices online, according to Latitude's 2010 Mobile Search Report. Boxing Day was the busiest ... availability and store locations. Other findings from the report are that mobile search volumes increased ... search is exceeding advertiser s adoption of the channel, giving those targeting mobile a cost advantage ...

Oxford Media Convention: BBC chief sets out stall against 'digital gatekeepers'

... They will try to make sure that the public encounter all content inside EPGs and search and navigation ... -points in YouView. The user-experience and search and navigation environment will not unfairly exclude or favour ...

UK Wi-Fi media channel launches with BT deal

as part of its launch of Bing, giving users free Wi-Fi access in return for performing a search. JiWire ...

Google puts money behind wind power

Google will invest in Atlantic Wind Connection (AWC), which is developing a backbone of power hubs collecting power from wind turbines. The infrastructure will connect 6,000 offshore wind turbines on the Mid-Atlantic coast, stretching from New Jersey to Virginia. The search giant has not disclosed how much it has ...

Microsoft nets deal for Thomson Local to sell Bing ads

reseller of AdCenter, the pay-per-click offering for its Bing search engine....to target consumers on Microsoft's new search experience, Bing. "Our focus is to ensure our customers gain the local, targeted consumer exposure they need, and to give users relevant search results across ... March in a bid to grow its 3% share of UK search engine queries. ...

What Next in Digital?

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

Confessions of an internet adman

screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...

I've Got A Brand New Combine Harvester

the basis by which agency selection was made, now clients are forced to take agencies apart in search ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.