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What brands should know about the dark side of Facebook

research source because it was the first search result. - Digital attention disorder With research ...

Think BR: Google spoiled the fun

Every change to Google's search algorithm over the past three years has made it that much harder...websites and remove them from its search results. But the times are changing. There has been a lot ... it comes to search, Google has the market largely captive, but those individuals are doing a lot more than just searching when they re online. So it s time to adapt again - or should that be pivot - and so ...

Facebook and Twitter target UK SMEs with adspend giveaways

-up for its search and its ad products, and has run similar roadshows for UK businesses in the past ...

Nivea signs Euro 96 team mates for skincare push

nationwide search for local Sunday league football teams, which challenged "Can the right preparation change ...

Campaign Viral Chart: Nike interactive ad nets first place

The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

was appointed head of the new marketing and operations division, began the search for a chief marketing officer ... platform (search and online), data analytics, customer relationship management and agency management within ...

One customer's journey

the destination, then jump on the train and frantically start searching on your phone for a hotel, restaurant ... ". That was the first mobile search of the day. Luckily, I started my day viewing a mobile-optimised site. (The Tube ... hotel." I opened Google Maps to have a look at the town and its orientation. Next, I searched ...

Shopping for brands

the Facebook URL from your smartphone? What happens if a customer finds you through a mobile search - is your ... an overwhelming "no". It is frustrating because it is basic stuff. For example, a search for "Coke" on mobile ... desktop site. In the UK, 165,000 people search for "Coke" on their mobiles every month. Is the brand ...

Let's get serious

, mobile search, which Google says more than 70 per cent of smartphone owners use in conjunction with ads ... brand site or as microsites built to support this searching. Equally important at this stage is how ...

A Continuous Conversation

the game itself, Google reports that 41 per cent of searches involving Super Bowl TV advertisers came via ... the media buying, the search engine optimisation and pay per click, you not only control the quality ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.