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Nivea signs Euro 96 team mates for skincare push

nationwide search for local Sunday league football teams, which challenged "Can the right preparation change ...

Marc Pritchard interview: How P&G 'cracked' social ROI

to apply it to every form of digital, be that search, social media, public relations. And it is a ... to have skills in social, skills in search, skills in consumer understanding, design, advertising ...

Brand barometer: Nappies, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... and it is predicted that total digital media spend was more than 4bn for 2011. Mobile search attracts greatest ...

Brand barometer: Carbonated drinks, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Brand barometer: Men's deodorants, which is most prominent on the web?

of key online websites, groups, accounts and conversations: Identified key word search strings filtered ...

Review of the Year: Top 10 marketing moments of 2011

soul-searching that followed in the wake of this summer's riots, it was impossible for brands ...

Strepsils searches for voice of sore throat campaign on Facebook

Reckitt Benckiser has rolled out a Facebook competition for Strepsils, its throat medicine, to find the voice of the brand's new radio advert, as part of its wider out-of-season sore throat campaign.

Behind the IAB figures: Internet and TV benefit from recession

. It s cost effective when there are pressures on budgets. The search functionality makes it really easy ... , telecoms and consumer goods advertising. Search spend by year Paid-search continues ...

Biggest brands: Top 100 online advertisers 2011

advertising except keyword search and cover any advertising format based on a third commercial component (for ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.