O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
users to search for an item online and to compare its price from more than 100 participating retailers ...
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FindaProperty and Halifax launch home finder app
08 May 2012 | by Matthew Chapman
, which provides a property search, mortgage calculator and local area information.
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... and it is predicted that total digital media spend was more than 4bn for 2011. Mobile search attracts greatest ...
Marketing Guru on... the desire to 'go viral'
17 Feb 2012 | by Will Harris
on the debased coinage of page views and searches. That way you can stack the deck. The second option ...
Brand barometer: High street banks, which is most prominent on the web?
17 Feb 2012 | by Gemma Charles
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
Credit Suisse sponsors Bloomberg+ iPad app
17 Jan 2012 | by Nick Batten
The year-long sponsorship aims to boost awareness of Credit Suisse among a target audience of high-net-worth individuals. Bloomberg Television+ was released in October last year and enables users around the world to watch Bloomberg as it appears on television, access on-demand episodes of top shows, search clips ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
soul-searching that followed in the wake of this summer's riots, it was impossible for brands ...
Esure kicks off digital media agency review
25 Aug 2011 | by Katherine Levy
The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female- focused car insurance brand Shelias' Wheels. The review also covers affiliate partnerships and display ...
Filling the digital skills gap
15 Jul 2011 | by Peter Crush
officer of search engine agency Greenlight. 'That's not to criticise them; things have got more ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
. It s cost effective when there are pressures on budgets. The search functionality makes it really easy ... , telecoms and consumer goods advertising. Search spend by year Paid-search continues ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
