to remove filtersCampaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
Glass' video stays ninth, while a new ad for the search giant's Chrome browser, in which a man tries ...
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Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...
Campaign Viral Chart: Dramatic surprise at the top of the chart
13 Apr 2012 | by Ben Hall
week to replace the search giant's "8-bit Google Maps" activity for April Fools' Day (now in ninth ...
Brand barometer: Luxury cars, which one is most prominent online?
30 Mar 2012 | by Gemma Charles
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... and it is predicted that total digital media spend was more than 4bn for 2011. Mobile search attracts greatest ...
Rethinking the recommendation economy
18 Nov 2011 | by David Benady
measure of the campaign's success will be how it drives search marketing and how people use search terms ...
Experimentation with digital outdoor is on the rise
30 Sep 2011 | by David Benady
. The campaign, created by Rapier, ran on JCDecaux's Transvision screens. It led to a 600% increase in searches ...
BMW ramps up ecommerce offering with eBay store
09 May 2011 | by Sarah Shearman
of the most popular categories among its 96 million worldwide users. It receives over 600,000 searches ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
. It s cost effective when there are pressures on budgets. The search functionality makes it really easy ... , telecoms and consumer goods advertising. Search spend by year Paid-search continues ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
