7 For All Mankind 'an untitled flim by James Franco' by Lipman
15 Mar 2012
For Natalie follows the cast recreating that fateful evening of her disapparance as they search for her along ...
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Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... and it is predicted that total digital media spend was more than 4bn for 2011. Mobile search attracts greatest ...
M&S brings discount Outlet offering online
21 Feb 2012 | by Matthew Chapman
S Outlet, said: "The internet is often the first port of call for shoppers in search of a bargain ...
Barbour shells out on search ads to fight fakes
03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying...to educate consumers who search for the brand about the possibility of purchasing fake items. Like many brands, such as Burberry, a plain search for 'Barbour' generates an ad reading "Barbour official jackets: only buy from official Barbour stockists. Learn who they are". However, searches such as 'fake ...
Maxus picks up online media account for Bench clothing
01 Dec 2011 | by Mark Banham
The account will include all online search and display requirements for the brand, with estimated annual billings of 500,000. Nik Burton, head of e-commerce at Americana International, the parent company of Bench, said: "We are delighted to have appointed Maxus. They really impressed us ...
Ann Summers 'sexy uncovered' by Goodstuff
09 Nov 2011
The ad will air on ITV2 during the finale of the series The Only Way Is Essex as the centrepiece of the retailer's new "sexy uncovered" campaign, which was conceived and negotiated by the media agency Goodstuff. The ad features a catwalk of the ten finalists of Ann Summers' nationwide search for a model to front its ...
Neuromarketing: separating fact from fiction
04 Nov 2011 | by Andrew McCormick
there are 150. She also points out that, in 2000, there were 12 Google hits for the search term 'neuromarketing ...
Duck and Cover in online model search
19 Sep 2011 | by Daniel Farey-Jones
Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become the new face of its marketing activity.
House of Fraser hires search and social agencies
07 Jun 2011 | by Sarah Shearman
It has appointed Greenlight, the search-marketing agency, alongside We Are Social, the social media agency, to work together to create a digital marketing strategy incorporating search and social ... to increase visibility of its clothing range in search, engage with more customers, and improve retention ...
Diesel 'Diesel Island' by Santo
22 Mar 2011
. It also hosts a "pirate radio station", which searches for music to accompany the user's visit to the site. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
