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Brand barometer: Fast-food chains, which one is most prominent online?

02 Mar 2012 | by Gemma Charles

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Domino's Pizza calls digital and direct marketing review

09 Feb 2012 | by Sara Kimberley

in 2010 from its rival Papa John's, where he was the director of marketing. The search for an agency ...

Behind the IAB figures: Internet and TV benefit from recession

29 Mar 2011 | by Arif Durrani

. It s cost effective when there are pressures on budgets. The search functionality makes it really easy ... , telecoms and consumer goods advertising. Search spend by year Paid-search continues ...

1 in 5 to shop via mobile this Christmas

29 Nov 2010 | by Ed Owen

Retailers expect brisk trading this Christmas , online and on the high street, and with 58% of the largest stores now having mobile websites, m-commerce is beginning to make an impact. Tesco said it expects about 10% of its sales to come via mobile, but research by search agency Tamar suggests that 19 ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

for the truly integrated agency Social v search The pros and cons of search versus social, by EHS 4D ...

Slogan competition picks crop from the past year

07 Jul 2010 | by Jacob Mathias

This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

the basis by which agency selection was made, now clients are forced to take agencies apart in search ...

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

of the edge off the growth of spending on digital (here excluding search, but including social media ... on its marketing last year, including search, but was still able to attract 14% more customers. 'For us ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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