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What brands should know about the dark side of Facebook

research source because it was the first search result. - Digital attention disorder With research ...

Campaign Viral Chart: Nike interactive ad nets first place

The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

was appointed head of the new marketing and operations division, began the search for a chief marketing officer ... platform (search and online), data analytics, customer relationship management and agency management within ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

Glass' video stays ninth, while a new ad for the search giant's Chrome browser, in which a man tries ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

, scoring higher than Google when it came to agency support and current scale. The search engine, meanwhile ...

O2 takes aim at PayPal with mobile payments service

users to search for an item online and to compare its price from more than 100 participating retailers ...

Campaign Viral Chart: Dramatic surprise at the top of the chart

week to replace the search giant's "8-bit Google Maps" activity for April Fools' Day (now in ninth ...

Samsung in search for Olympic bloggers

Samsung is opening a competition to select 100 bloggers around the world to cover the Olympics using its products, as it seeks to become a more "aspirational" brand.

Mobile adspend soars 157% as FMCG and retail brands follow consumers

) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... and it is predicted that total digital media spend was more than 4bn for 2011. Mobile search attracts greatest ...

Brand barometer: Mobile phone handsets, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.