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Major brands sign up for Google+ UK launch

07 Nov 2011 | by Sarah Shearman

with consumers via the Hangouts video-calling feature. Google+ brand pages will appear in Google search listings, from where they can be added to users circles. Users can also direct connect by searching ...

ISBA launches mobile and digital measurement guides

24 May 2011 | by Loulla-Mae Eleftheriou-Smith

, and the power of search right through to understanding how to close the loop with mobile redemption, m ...

Behind the IAB figures: Internet and TV benefit from recession

29 Mar 2011 | by Arif Durrani

. It s cost effective when there are pressures on budgets. The search functionality makes it really easy ... , telecoms and consumer goods advertising. Search spend by year Paid-search continues ...

Biggest brands: Top 100 online advertisers 2011

22 Mar 2011 | by Adam Wood

advertising except keyword search and cover any advertising format based on a third commercial component (for ...

Top 100 online advertisers: Brands rein in online display adspend

22 Mar 2011 | by Nicola Clark

According to figures compiled exclusively for Marketing by Nielsen, mobile services provider O2 was the biggest online display advertiser in the UK, despite reducing its budget by almost 30% year on year to 9.9m. Although the figures do not include spend on keyword search or social media, they suggest ...

Revolution's Battle of the brands: O2 vs Orange

15 Feb 2011 | by Kim Benjamin

For mobile phone operators O2 and Orange, search is one of the most effective ways of acquiring...occupied by O2, Orange and T-Mobile. In the UK, more than 24 million Google searches using generic mobile keywords were made in December alone. It's easy to see why search has become a key acquisition tool for mobile operators. With the market awash with offers, consumers are using search engines to compare ...

UK Wi-Fi media channel launches with BT deal

20 Oct 2010 | by Staff

as part of its launch of Bing, giving users free Wi-Fi access in return for performing a search. JiWire ...

Google puts money behind wind power

13 Oct 2010 | by Sarah Shearman

Google will invest in Atlantic Wind Connection (AWC), which is developing a backbone of power hubs collecting power from wind turbines. The infrastructure will connect 6,000 offshore wind turbines on the Mid-Atlantic coast, stretching from New Jersey to Virginia. The search giant has not disclosed how much it has ...

AOL: Returning to the fray

13 Oct 2010 | by Sarah Shearman

of digital products and search at Media Contacts, is more optimistic. He says that as paywalls go up, AOL ...

Google's search switch sparks 'bid spike' fears

10 Aug 2010 | by Sarah Shearman

Brands have attacked Google's plans to relax its trademark policy, which search marketing experts...to Tom Jones, head of media at search marketing agency iCrossing, it produced a "bidding-price spike". He ... director of VCCP Search, said the changes could drive bidding prices up "by more than 50%", but added ... , head of European communications at Honda, warned that the search giant s revised trademark policy may ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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