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One customer's journey

the destination, then jump on the train and frantically start searching on your phone for a hotel, restaurant ... ". That was the first mobile search of the day. Luckily, I started my day viewing a mobile-optimised site. (The Tube ... hotel." I opened Google Maps to have a look at the town and its orientation. Next, I searched ...

Shopping for brands

the Facebook URL from your smartphone? What happens if a customer finds you through a mobile search - is your ... an overwhelming "no". It is frustrating because it is basic stuff. For example, a search for "Coke" on mobile ... desktop site. In the UK, 165,000 people search for "Coke" on their mobiles every month. Is the brand ...

Let's get serious

, mobile search, which Google says more than 70 per cent of smartphone owners use in conjunction with ads ... brand site or as microsites built to support this searching. Equally important at this stage is how ...

A Continuous Conversation

the game itself, Google reports that 41 per cent of searches involving Super Bowl TV advertisers came via ... the media buying, the search engine optimisation and pay per click, you not only control the quality ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

, scoring higher than Google when it came to agency support and current scale. The search engine, meanwhile ...

The Revolution Awards 2012 - winners in full

Best use of search Proving the value of generic search through in-store sales by Carat Best ...

Taming the data deluge

spew forth yet more reams of data. With billions of web searches made every month, more than 20 ... that brands need to search the data they have for clear and relevant insights. Meanwhile, Stephanie Maurel ...

WPP launches innovation unit GroupM Next

Search, who takes the role of chief executive, while Cary Tilds, currently leader of digital media ... ." Copeland has been with the group since 2000, and led the development and integration of the global search ...

7 For All Mankind 'an untitled flim by James Franco' by Lipman

For Natalie follows the cast recreating that fateful evening of her disapparance as they search for her along ...

Marketing Cover Story: Have consumers had their fill of content?

Click on the image to enlarge. "Our cover idea started with a search for a catchy headline", says Adrian Lim, creative partner at RKCR/Y R. "'How much more can they stomach?' and 'Has the public lost its appetite?' were my first attempts, then Steve came up with 'Content? Doesn't it occlude ...

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.