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Brand barometer: Carbonated drinks - which is most prominent on the web?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Brands struggling to follow consumer journey online, finds IAB

October and December last year for its Search Barometer Survey. According to the study, which involved ... of performance data to help them with attribution modelling. Search integration is still a challenge for brands, with only one third of the brands surveyed using paid and natural search to build their brand and generate ...

Cookie consent: how to stay on the right side of the law

searchCount, which tracks the number of results to each search, lasts just one second. Non ...

Domino's Pizza calls digital and direct marketing review

in 2010 from its rival Papa John's, where he was the director of marketing. The search for an agency ...

Google releases Chrome for mobile

, with an estimated 50% market share. Last month, Google chose to demote Chrome in its own search rankings , after ...

Brand barometer: Men's deodorants - which is most prominent on the web?

online websites, groups, accounts and conversations: Identified key word search strings filtered through ...

Barbour shells out on search ads to fight fakes

Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying...to educate consumers who search for the brand about the possibility of purchasing fake items. Like many brands, such as Burberry, a plain search for 'Barbour' generates an ad reading "Barbour official jackets: only buy from official Barbour stockists. Learn who they are". However, searches such as 'fake ...

Brand barometer: Chocolate bars - which is most prominent on the web?

online websites, groups, accounts and conversations: Identified key word search strings filtered through ...

MSN UK makes iPad debut

enables users to bypass Apple's Safari browser to access its search engine Bing. There are a range ...

Brand barometer: Department stores - which is most prominent on the web?

online websites, groups, accounts and conversations: Identified key word search strings filtered through ...

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