Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
. I'm a brand director. I'm not responsible for PR or search, or how we spend money online ...
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What's the big idea? Fiona Noble, Weber Shandwick
12 Oct 2011 | by Fiona Noble, vice-chairman, Weber Shandwick
Everyone is searching for the 'Big Idea', but much more relevant today are 'ideas that grow.... We are all in search of that overused phrase, the 'Big Idea'. Weber Shandwick believes that big ...
BP funds digital drive to promote oil-spill effort
15 Jun 2010 | by Andrew McCormick
at defending its role in the crisis. It will spend up to $1m a month buying keyword search terms on Google ... the oil. The latest is a digital campaign that directs web users entering relevant search terms to a ... how BP is helping.' Similarly, searches on You Tube that include keywords such as oil spill' and BP ...
Staying ahead of the game
26 Jan 2009
at all? WOM (word of mouth), social networking, PPC (pay per click), SEO (search engine optimisation), natural search, news group infiltration, seeding, blogs, blog relations buzzwords aplenty ...
We'll Call You - Ibis
21 Jan 2009 | by Staff Marketing
Ibis Good morning, customer relations. Mktg Hi, I was just looking to make a booking with you in the Euston Hotel as I have some friends coming. I have done a search on Google and a report by Which? has come up on cleanliness. I was just looking for some reassurance. Ibis In view of that ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
