searched for, as well as track these back to mentions online. PR agency Brands2Life conducted a search ... was so specific, it was able to show that iProfile reached the top three search listings positions ...
to be more adventurous with their online budgets. It has recently set up a 'Pup Idol' talent search ... , as well as optimising our work for search,' says Leanne Rinning, online PR manager at the company. It is in this area of search and measurement that well-meaning PR agencies often fall short. 'We always retain a ...
. From email marketing to search strategies and data segmentation to brand development, the discipline ...
TNT is looking for a digital agency to overhaul its website as part of a strategy to use the internet to compete against rivals such as Royal Mail and Federal Express.
and consumers who are surfing the net every day.' Online services on offer to brands include search ... their brand online. Search engine optimisation (SEO) is also being used to back events. Through agency Cake ... coverage. According to Cake chief executive Mike Mathieson, 'the lines are blurring between search and PR ...
From shopping to jobs, the next generation of search services are allowing advertisers to better...that search engines are now used by 85% of UK web surfers, according to e-consultancy.com. While users ... from search results. Given the sheer volume and range of information available online, users are looking for more help, and search engines have been launching a succession of next-generation tools ...
and strategy in the UK. In January, Yell.com underwent a revamp to offer additional maps, search options ...
, head of PR at agency search and selection consultancy the AAR. I ve yet to see a PR pitch won ... with the traditional media. This is illustrated by travel search engine Kayak.com. Even though its business is online ...
FedEx is on the hunt for a digital agency to step up its online activity in Europe.
the commercial impact of their work - a notoriously tricky area for PR. Despite years of searching for a more ... over this crucial period. Much media attention in Germany accompanied the search for 12 'ambassadors ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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