Taxi app Hailo calls in Surname & Surname for consumer drive
18 May 2012 | by Sara Luker
are empty at any time and yet Londoners can still waste hours searching for taxis every day. Hailo s aim ...
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Visit Florida in pan-European search for PR support
23 May 2012 | by Hannah Crown
Visit Florida has a $400,000 ( 253,200) per year search under way for PR, marketing and sales support. The goal is to increase visitor numbers, awareness and length of stay in the sunshine state . Tourism is Florida s leading industry, generating $60bn ( 38bn) annually and employing more than a million ...
Hotels.com brings in Diffusion to promote mobile services
27 Mar 2012 | by Sara Luker
Travel search site Hotels.com has hired Diffusion to highlight its mobile services to UK consumers.
Danny Rogers: TripAdvisor needs to trade on trust
09 Feb 2012 | by Danny Rogers
on the first page of a Google search. Unfortunately, as it became bigger and more powerful, the site has ...
TripAdvisor under the spotlight after Advertising Standards Authority ruling
09 Feb 2012 | by John Owens and Elizabeth Pears
and related firms to pursue an online strategy that is 'ethical, transparent, and search-engine savvy ...
Crisis-hit Eurostar discovers social media users want more than marketing
20 Dec 2009 | by Daniel Farey-Jones
on the Little Break Big Difference campaign website by Saturday evening. Today a Google search for 'Eurostar ...
PR: searching for effective measurement
28 Jul 2009 | by Claire Murphy
searched for, as well as track these back to mentions online. PR agency Brands2Life conducted a search ... was so specific, it was able to show that iProfile reached the top three search listings positions ...
PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
to be more adventurous with their online budgets. It has recently set up a 'Pup Idol' talent search ... , as well as optimising our work for search,' says Leanne Rinning, online PR manager at the company. It is in this area of search and measurement that well-meaning PR agencies often fall short. 'We always retain a ...
We'll Call You - Ibis
21 Jan 2009 | by Staff Marketing
Ibis Good morning, customer relations. Mktg Hi, I was just looking to make a booking with you in the Euston Hotel as I have some friends coming. I have done a search on Google and a report by Which? has come up on cleanliness. I was just looking for some reassurance. Ibis In view of that ...
Rapp lands pan-European CRM business for Eurostar
20 Nov 2008 | by Matt Williams
Rapp will be briefed with working across three core areas - CRM, loyalty and e-commerce programmes. The appointment follows a six-month search by Eurostar, after the company called a review of the account in May. Good Technology and Gyro were both involved in the initial process, but were eliminated from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
