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MEDIA PROFILE: Reaching for the stars - Chris Hemblade, editor, Sky

to guarantee this, Hemblade says, is to keep searching for new writers and photographers - such as Guardian ...

FOCUS: INTERNET/MULTIMEDIA - Forging new links in web designs/As more consumers log in to company web sites, international organisations are working hard to ensure that branding remains consistent from country to country. Tom Dawn reports

search engine you ll need some determination. It is worth trying a new service oriented towards big ... ://www.internetpresscentre.com/). This combines a web site for journalists to look up or search for press releases, with an e-mail-based direct ... visit the web site to collect releases, there is a variety of search tools and a press release archive ...

COMMENT: PLATFORM; This evaluation method is better by design

The PR industry should follow the example shown by the Design Effectiveness Awards to prove its worth says Deborah Richardson The industry s search for a fair way to measure effectiveness is not an activity exclusive to PR but is relevant to all the service industries involved in the communications ...

FOCUS: PHOTOGRAPHY; Exposing the sharp shooters

to use. A sophisticated search system has been developed whereby users can search not only by subject ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.