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Think BR: Understanding big data

23 May 2012 | by Matt Barnett

networks, search campaigns or across offline coupon promotions. Link the data and dive deep for those ...

European Commissioner backs 'right to be forgotten' data reform

06 Dec 2011 | by Daniel Farey-Jones

of increasing connectivity and the unlimited search and storage. If users no longer want their data to be stored ...

Google launches Think Quarterly business magazine

24 Mar 2011 | by Katherine Levy

. Keen to deflect from the understandable perception that the search giant is treading on the toes ... in order to maximise their return on search advertising." In reference to the first issue Brittin, said ...

Think BR: And they called it puppy love

07 Mar 2011 | by Andy Maslen

in search of a bank that actually does care about us, and not just our money. Don t hold your breath ...

CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face

21 Oct 2010 | by Simon Kershaw

favourite was a bloke in Bath who had his beloved Defender nicked. Two and a half years searching later, he ...

Google's 'Priority Inbox' to affect email marketing strategies

31 Aug 2010 | by Jennifer Whitehead

The new service is being rolled out to users of Google s Gmail system this week. It creates a two-tier inbox: one for priority mail ; and another for the remainder of a person s emails. Google will also retain its spam filtering system. The internet search giant has come up with the priority system ...

Ramsey takes MD role at digital agency 20:20

14 Apr 2010 | by Sara Kimberley

was managing director. Other divisions include Digital Brain, the search operation, as well as an e ...

Twitter debuts 'Promoted Tweets' ad platform

13 Apr 2010 | by Sara Kimberley

their ads displayed at the top of some Twitter.com search results pages. However, only one Promoted Tweet ... , will be displayed on the search results page. While the Tweets will be labelled as promoted' although ... , and to expand beyond Twitter search, including displaying relevant Promoted Tweets in [users] timelines in a way ...

Start-up introduces paid search model to Twitter

12 Apr 2010 | by Sara Kimberley

LONDON - Bill Gross, the brains behind the original model for paid internet search, is attempting...to monetise tweets through the same principle as search advertising. Founded by Gross at Idealab, TweetUp ... -based advertising model used by Google, pushing their tweets to the top of TweetUp's search results. TweetUp ... by them when they're searching for something are useless noise. For serious tweeters, the task ...

Online shopping set to overtake in-store

08 Apr 2010 | by Sara Kimberley

searching for their latest purchase via the internet, claims a new report.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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