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First Direct uses social networking to make banking personal again

relevant to them through searching by postcode. Jenny Southwell, head of e-marketing at First Direct, says ...

The week in Marketing: 28 October 2008

London 2012 has kicked off its search for a creative agency to design its Olympic Games mascot ... Telegraph.co.uk. Rightmove job cuts Property search website Rightmove is to make 20% of its staff ...

Swinton Insurance seeks direct agency

LONDON - Swinton Insurance is searching for a direct marketing agency to handle its below

Yell pulls out of door-drop market

competition from search engines, even though it has its own free online search offering, Yell.com. ...

Boots trims direct shortlist to three

LONDON - Boots has narrowed down the search for a direct agency to handle its Advantage Card

Andrew Walmsley on Digital: The truth about integration

in this space, however, an agency needs to combine triple-A standard display, search, SEO, affiliate marketing, technology and data practices. Search and affiliate marketing may deliver some of the same outcomes as media ...

Boots seeks agency for loyalty card work

LONDON - Boots has kicked off a search for a marketing agency to bolster the CRM activity for its

Boots reviews CRM account for Advantage Card

LONDON - Boots has kicked of a search for a marketing services agency to boost its CRM activity

Marketing cutbacks worst since 9/11

was reported by 12%, up from 5% in the first quarter. Growth of internet search budgets also slowed ...

Direct choice: Google for Dummies

information on search engine optimisation techniques. Furthermore, while its emphasis is on how to connect ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.