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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

Best use of search Carat a trading division of Aegis Media, proving generic search drives ... , Halfords achieves search success with Lakestar Media Manning Gottlieb OMD, TiVo launch Net Media Planet Limited, the price isn't always right Tug, milk more creative search marketing campaign Zone ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

for the truly integrated agency Social v search The pros and cons of search versus social, by EHS 4D ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

to locate them. We take our clients opted-in email address lists and search social media sites for profiles ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

the basis by which agency selection was made, now clients are forced to take agencies apart in search ...

Acxiom launches social media matching and targeting service

24 Feb 2010 | by Daniel Farey-Jones

takes opted-in customer email addresses supplied by a client and searches social media sites ...

Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media

13 Nov 2009 | by Staff

. The search for Luke Johnson 's successor began in August. Burns will leave his post as chairman of Santander ...

Bellwether shows cuts slowing as companies adopt positive outlook

12 Oct 2009 | by Daniel Farey-Jones

.5% and internet search up 5.4%, with sales promotion down 4.5% and direct marketing down 4.7%. Rory Sutherland ...

AgencyDMG takes search analysis beyond 'last click wins' model

16 Jul 2009 | by Dan Leahul

LONDON - Digital marketing firm AgencyDMG has introduced a paid search analytics platform, which...Normal 0 Called Digital Brain:Search, the platform gives statistical values to every search interaction that takes place during a consumer's journey to purchase, helping marketers tailor ... their search engine marketing strategy, but also their wider marketing strategy, both on and offline. Ben ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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