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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

Best use of search Carat a trading division of Aegis Media, proving generic search drives ... , Halfords achieves search success with Lakestar Media Manning Gottlieb OMD, TiVo launch Net Media Planet Limited, the price isn't always right Tug, milk more creative search marketing campaign Zone ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

soul-searching that followed in the wake of this summer's riots, it was impossible for brands ...

Superdrug hunts shop for reward scheme launch

25 Jan 2011 | by Daniel Farey-Jones

Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

for the truly integrated agency Social v search The pros and cons of search versus social, by EHS 4D ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

12 Jul 2010 | by Steve Plimsoll

to locate them. We take our clients opted-in email address lists and search social media sites for profiles ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

the basis by which agency selection was made, now clients are forced to take agencies apart in search ...

Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered personal information

11 Aug 2009 | by Alan Mitchell

. Its entire operations are driven by information volunteered by users - the search terms they input ... information generated by text messaging and search. There is more waiting in the wings. Next ... . This includes search, as well as richer expressions of interest beyond search, such as 'I'm generally interested ...

DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post

09 Jan 2009 | by Noelle McElhatton

. Washington Post, Tuesday 6 January Google and Yahoo push use of search calls-to-action in ads Google and Yahoo are encouraging brands to include search calls-to-action within their offline campaigns, New ... , said Orange intends to increase its use of search prompts in advertising in 2009 after it saw an uplift ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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