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Think BR: Understanding big data

networks, search campaigns or across offline coupon promotions. Link the data and dive deep for those ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Best use of search Carat a trading division of Aegis Media, proving generic search drives ... , Halfords achieves search success with Lakestar Media Manning Gottlieb OMD, TiVo launch Net Media Planet Limited, the price isn't always right Tug, milk more creative search marketing campaign Zone ...

Review of the Year: Top 10 marketing moments of 2011

soul-searching that followed in the wake of this summer's riots, it was impossible for brands ...

Interflora set for victory in AdWords legal battle with M&S

as search keywords, after a recommendation has backed Interflora's fight to stop M&S buying the search term...2008. People searching for Interflora on Google have been served with ads for M S' flower delivery service, although the text of the ad did not refer to Interflora. A search today (25 March) also revelas ...

Superdrug hunts shop for reward scheme launch

Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...

Very.co.uk bids to interest young mothers

advertorials, animated display ads, search and PR. Follow-up email activity will target consumers who watch ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

for the truly integrated agency Social v search The pros and cons of search versus social, by EHS 4D ...

Fashion site My-Wardrobe on the hunt for digital agencies

to roll out a heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity ...

My-wardrobe.com plans heavyweight marketing drive

The venture capital firm, which also has investments in Betfair and LoveFilm, announced the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

to locate them. We take our clients opted-in email address lists and search social media sites for profiles ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.