03 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying...to educate consumers who search for the brand about the possibility of purchasing fake items.
Like many brands, such as Burberry, a plain search for 'Barbour' generates an ad reading "Barbour official jackets: only buy from official Barbour stockists. Learn who they are".
However, searches such as 'fake ...
01 Feb 2012
| by Sarah Shearman
Yahoo has launched an app search engine, which enables UK smartphone users to find and download...The App Search tool collates 350,000 apps from Apple's App Store and 200,000 apps from Google's Android Market, listed by device, price and category.
Users can download the app by clicking on "send app to phone". They will then receive a text message from Yahoo containing a link. Alternatively ...
25 Jan 2012
| by Sarah Shearman
company was hit by falls in display and search advertising, prior to the arrival of new chief executive...Excluding commissions paid to partners, Yahoo's revenue dropped 3% to $1.17bn ( 750m) for the quarter ended 31 December, compared with $1.21bn in the same period last year.
Net income was down 5% year on year to $296m.
Display revenue was $546m, a 4% decrease, while search revenue was $376m, a 3 ...
24 Jan 2012
| by Sarah Shearman
how Google search results would look, if the new controversial "Search plus your world" feature...Google rolled out the optional social search feature to US users this month, and soon encountered criticism that "Search plus your world" pushes Google+ results up in its search rankings at the expense ...
created a tool, dubbed "Don't be Evil", to show what "Search plus your world" results would turn up ...
12 Jan 2012
| by Matt Cartmell
The Northern Ireland Tourist Board is searching for an agency to help it develop consumer
11 Jan 2012
| by Daniel Farey-Jones
Twitter has criticised Google's move to make its search more personalised, claiming it will make...Google s changes, dubbed 'Search plus Your World' , were announced yesterday ...
and results for people who frequently discuss a searched-for subject on Google+.
The changes have provoked ...
for the Internet. http://bit.ly/Am5bqz Having been there, I can imagine the dissension @Google to search being ...
11 Jan 2012
- Describe yourself in three words.
Cheese fanatic cyclist.
- What would you be if you weren't a brand manager?
Ballroom dancing instructor.
- What advice would you give someone starting their marketing career today?
Don't be a manager, but a specialist.
- What attracted you to your current...
04 Jan 2012
| by Sarah Shearman
Google has demoted its Chrome browser in web-search rankings and has blamed its media agency, after...".
Last April, Google introduced its an update to its search algorithm , dubbed Panda, to promote premium content higher in its natural search rankings, over spam content.
The news comes as Google faces intense scrutiny from the European Commission over claims that it demoted rival companies in its search ...
09 Dec 2011
| by Sara Luker
Wimdu, the accommodation search website, has called in Diffusion after parting with Ballou PR..... Diffusion will focus on building brand awareness of Wimdu s social accommodation search offering, billing ...
07 Dec 2011
| by Matt Cartmell
Puma is on the hunt for international PR support as the brand prepares for the London 2012 Olympic Games.