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Cisco calls review of digital ad brief

LONDON - Cisco Systems, the internet hardware company, has kicked off a search for a digital agency.

Neo@Ogilvy picks up Sony Bravia task

LONDON - Sony Europe has appointed Neo@Ogilvy to handle paid search activity for its Sony Bravia...Neo@Ogilvy picked up the business after a pitch against two undisclosed agencies, and will now be responsible for launching search campaigns for the Bravia product range across 29 European markets, including ... , the director of consumer marketing for TV and online marketing at Sony, said: "Search is now a central part ...

Carat scoops £70m Vodafone UK media

The agency will now handle all on- and offline media for the company, apart from the search marketing account, which has been handed to the search specialist Greenlight. The move brings to an end Vodafone's 12-year relationship with OMD. The other competing agencies - MPG, Universal McCann and Walker ...

Carat wins £70 million Vodafone media business

The search part of the business was won by the search specialist Greenlight. The pitch was called in June last year and is part of a rolling market-by-market review of the mobile operator s media arrangements across Europe. The move ends Vodafone s 12-year relationship with OMD. The other competing ...

Vertu hunts global shop

. The search for an advertising agency comes shortly after Vertu appointed the De Beers marketing director ...

Vertu hunts global shop

. The search for an advertising agency comes shortly after Vertu appointed the De Beers marketing director ...

Digital Viewpoint: The invisible web

years. He was referring to the iPhone and the Android mobile platform, that make searching from your ...

The Crisis Clientside

insights. During a credit crunch, customers are searching for companies and brands that look after them ...

The Week: People news - MindShare hires Evershed

MindShare has hired Hannah Evershed, the global search director at Isobar, as its first global

Media Perspective: The future seems decidedly bleak for Initiative London

by problems at group level. After a tortuous search, Nick Brien, the chief executive of its Mediabrands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.