to remove filtersRussell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
"native" advertising idea. Targeting something people are searching for - as Google does - makes sense ...
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Tracey Follows: You don't need a cape and mask to have a superpower
31 May 2012
classes as part of his programme "search inside yourself" that are so renowned that even Barack Obama met ...
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who has been living in Ireland. She was eventually notified of the search by her son, who had seen ...
Jeremy Lee: Agencies need to learn that stability breeds success
24 May 2012 | by Jeremy Lee
onerous of his doubtless many tasks. Because recent memory and a quick search on the Campaign website ...
Katherine Levy: Data magic is what will bind a client to its media agency
24 May 2012 | by Katherine Levy
data-driven search business from i-level to MEC within hours of i-level's collapse. But as marketing ...
Is top Trinity job impossible?
17 May 2012 | by Alasdair Reid
, the figure is less than 150. Bailey's successor (while the search for a new chief executive is on ...
One customer's journey
17 May 2012 | by Stephany van Willigenburg, Google UK
the destination, then jump on the train and frantically start searching on your phone for a hotel, restaurant ... ". That was the first mobile search of the day. Luckily, I started my day viewing a mobile-optimised site. (The Tube ... hotel." I opened Google Maps to have a look at the town and its orientation. Next, I searched ...
Double Standards - How is performance marketing helping digital?
10 May 2012
. For example, a purchase may start as a search on a mobile, be influenced by press, TV or even outdoor ... activity. Your search campaign can have a direct uplift on your display campaign but display can also drive search. It gets more complex when you are trying to understand how TV drives both and affects overall ...
Should owner rules change?
03 May 2012
such as search and social media, dominant players have created their own monopolies. It would be impractical ...
How has the new-business landscape changed?
26 Apr 2012
to pitch in specific capability areas such as search engine optimisation, strategic planning, social ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
