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R Whites reinvents 'secret lemonade drinker'

". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who has been living in Ireland. She was eventually notified of the search by her son, who had seen ...

Campaign Viral Chart: Nike interactive ad nets first place

The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...

Durex lube online ad gives complaints the slip

-sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency ...

Nike kick-starts global football campaign starring Ribery and Neymar

search for the best upcoming players. The search is running in 55 countries through May to August ...

Smooth Radio to launch 'Feed Your Soul' campaign

to the 'Feed Your Soul' campaign for Smooth." Previous campaigns from Smooth Radio include a search ...

EasyJet complaint leads ad watchdog to ban train ad

included in the search, which it believed demonstrated that, from the total of 2,643 flights, 2,095 had a ... it said had been "inadvertently excluded from the original search". Because the comparison had ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

Glass' video stays ninth, while a new ad for the search giant's Chrome browser, in which a man tries ...

Ditching flu awareness ads contributed to more deaths, paper claims

interest in flu as judged by the volume of Google searches was lower. It concluded that "a widespread ...

Campaign Viral Chart: Dramatic surprise at the top of the chart

week to replace the search giant's "8-bit Google Maps" activity for April Fools' Day (now in ninth ...

Insurer awards digital media to iProspect and Carat

Aegis Media's iProspect and Carat have been awarded the search and digital media business...across affiliate marketing, social media, analytics, paid and natural search as well as conversation optimisation. IProspect will help to optimise esure's search performance across its PPC, affiliate ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.