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M2M lands Paddy Power media task

31 May 2012 | by Katherine Levy

M2M was the incumbent on offline media planning and buying. It was awarded the consolidated business, estimated to be worth 8 million, after a closed pitch with the digital incumbent, Zenith. The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ...

Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

a nine-year stint. The search for a new chief executive was conducted with the headhunter Saxton ...

PAA lands Investec private banking account

17 May 2012 | by Sara Kimberley

relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity ...

Ketel One in search for creative agency

17 May 2012 | by Jeremy Lee

The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising.

OMD retains £10m Shop Direct search business

15 May 2012 | by Maisie McCabe

search strategy and management account following a final shootout against MediaCom....Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process ... . It is understood that Shop Direct spends up to 10m on paid search per year. The Group's offline planning ... of the future, and specifically the potential of the wider search marketplace for our brands." OMD s search ...

Time to Change mental health campaign calls account review

10 May 2012 | by Maisie McCabe

Initially, Time to Change will appoint a communications planning agency to work on the initiative until April 2015. Once a planning agency is in place, it will hold a pitch to appoint a creative agency. The search follows the award of 20 million of new funding for Time to Change from the Department of Health ...

Vodafone hunts agency for global sponsorship pitch

10 May 2012 | by Maisie McCabe

for Vodafone, but the search extends beyond WPP agencies. A spokesman for Vodafone said: "Vodafone has a ...

Virgin Holidays reviews advertising account

30 Apr 2012 | by Sara Kimberley

. Virgin Holidays search agency Steak and media agency MG OMD will be unaffected by the review. ...

TalkTalk seeks agency for YouView task

26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

making it easy to use and uncomplicated". TalkTalk's search for an agency which will not impact ...

Agencies line up for LV= digital account

26 Apr 2012 | by Maisie McCabe

The appointed agency will be responsible for all of LV= s digital marketing services, including e-mail marketing, search engine optimisation, digital creative, social media and digital buying. LV=, which has a presence on social media sites such as Facebook, YouTube and Twitter, also has online forums where ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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