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OMD retains £10m Shop Direct search business

15 May 2012 | by Maisie McCabe

search strategy and management account following a final shootout against MediaCom....Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process ... . It is understood that Shop Direct spends up to 10m on paid search per year. The Group's offline planning ... of the future, and specifically the potential of the wider search marketplace for our brands." OMD s search ...

Marketing spend to increase in 2012, indicates survey

11 May 2012 | by Matthew Chapman

agency search and selection consultant to help choose an agency. A majority of respondents (64%) would ...

Carat lands £6.7m CSL media account

16 Feb 2012 | by Katherine Levy

's acquisition of Brilliant Media in December last year, CSL started the search for a new agency. Tracy De ...

Agencies line up for Signet ad brief

19 Jan 2012 | by Anne Cassidy

. Called "find the sparkle", it showed a master craftsman searching his workshop for the perfect sparkle ...

Ann Summers drives model vote with two-minute Towie ad

11 Nov 2011 | by Daniel Farey-Jones

. The 10 women in the ad were found in a nationwide model search this summer and picked by a panel of Ann ...

Taking the plunge into IP

01 Jul 2011 | by Neil Munn

wants to make us an offer, we'll certainly listen. A quick Google search will reveal we've got about ...

BHS kicks off £5m ad pitch

30 Jun 2011 | by Matt Williams

The retailer has approached a number of London-based shops with the intention of inviting a small selection of agencies to pitch for the business. Its agency search has kicked-off in a week that has seen Thorntons and Carpetright issue downbeat trading statements and Jane Norman go into administration. Bhs ...

Seatwave begins search for creative agency

09 Jun 2011 | by Matt Williams

Seatwave, the online fan-to-fan ticket exchange brand, is looking for an agency to handle its advertising account.

House of Fraser hires search and social agencies

07 Jun 2011 | by Sarah Shearman

It has appointed Greenlight, the search-marketing agency, alongside We Are Social, the social media agency, to work together to create a digital marketing strategy incorporating search and social ... to increase visibility of its clothing range in search, engage with more customers, and improve retention ...

Flintoff flies flag for Morrisons TV ad

28 Mar 2011 | by Sara Kimberley

and the kids lead a crowd of enthusiastic followers to Morrisons in search of 'great food prepared fresh ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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