Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
agency search and selection consultant to help choose an agency. A majority of respondents (64%) would ...
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Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...
Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
Glass' video stays ninth, while a new ad for the search giant's Chrome browser, in which a man tries ...
TalkTalk seeks agency for YouView task
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
making it easy to use and uncomplicated". TalkTalk's search for an agency which will not impact ...
Campaign Viral Chart: Dramatic surprise at the top of the chart
13 Apr 2012 | by Ben Hall
week to replace the search giant's "8-bit Google Maps" activity for April Fools' Day (now in ninth ...
The rise of ad sales spells new era at Microsoft
26 Jan 2012 | by Jeremy Lee
. It comprises MSN, Windows Live, Xbox, Bing search, Windows Phone and Skype. It's quite specialist and one that ...
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
. It offers a robust transactional tool. It optimises search, creates more personalised relationships between ...
2012 CES offers a glimpse into the future for brands
19 Jan 2012
Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...
The Year Ahead for ... Technology
12 Jan 2012 | by Jean-Paul Edwards
to enhance our search experience with data about our interests and relationships. It will be fascinating to witness how explicit search data and implicit social data will interact to create new kinds of services ...
Campaign Viral Chart: Google's review of 2011 is most-shared ad
06 Jan 2012 | by Ben Hall
A short film promoting Google's Zeitgeist search-data aggregation website with a look back at "how
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
