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Brand barometer: Carbonated drinks - which is most prominent on the web?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Brands struggling to follow consumer journey online, finds IAB

October and December last year for its Search Barometer Survey. According to the study, which involved ... of performance data to help them with attribution modelling. Search integration is still a challenge for brands, with only one third of the brands surveyed using paid and natural search to build their brand and generate ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

. After 10 years, the brand had exhausted online avenues for promotion such as search, pay per click ...

Flack's Week: 10 February

it, go to YouTube and search for 'Katie Neiman with Michael Bolton' ... Leeds-based Chocolate PR ...

Media Bitch's Diary 9 February

range of pants. Bitch has searched her repertoire for puns, but really couldn t come up with any ...

Cookie consent: how to stay on the right side of the law

searchCount, which tracks the number of results to each search, lasts just one second. Non ...

Domino's Pizza calls digital and direct marketing review

in 2010 from its rival Papa John's, where he was the director of marketing. The search for an agency ...

Danny Rogers: TripAdvisor needs to trade on trust

on the first page of a Google search. Unfortunately, as it became bigger and more powerful, the site has ...

Russell Davies: Cheap screens are encouraging lazy advertising from all

screens in search of a problem, an opportunity that someone saw because screens are getting cheap ...

TripAdvisor under the spotlight after Advertising Standards Authority ruling

and related firms to pursue an online strategy that is 'ethical, transparent, and search-engine savvy ...

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