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PR: searching for effective measurement

searched for, as well as track these back to mentions online. PR agency Brands2Life conducted a search ... was so specific, it was able to show that iProfile reached the top three search listings positions ...

PR: agencies suffer digital jet lag

to be more adventurous with their online budgets. It has recently set up a 'Pup Idol' talent search ... , as well as optimising our work for search,' says Leanne Rinning, online PR manager at the company. It is in this area of search and measurement that well-meaning PR agencies often fall short. 'We always retain a ...

Unilever kicks off search for new chief executive

LONDON - FMCG giant Unilever has embarked on a search for a new global chief executive to replace...According to reports, the group has appointed headhunters to help its search for a new boss. Cescau, who is nearly 60 and has spent 35 years at Unilever, is preparing to step down next year at a time of his own choosing. Reports suggest that he is likely to step down at Unilever's AGM next May ...

Healthcare: GSK ends corporate comms head search

GlaxoSmithKline has finally filled its top corporate comms role following a four-month search.

Jaffa hires WS to attract women in first campaign

apple with an orange. WS plans to manage a nationwide talent search for the face of the ad, backed up ...

Healthcare: No-smoking area

search of Euro-pean Excellence' health-professional seminar took place in London on 5 October. GMTV ...

Campaign: Footie Chick taps into female football - Fashion PR

on Blissmag.co.uk and Zest.co.uk. In addition, Brazen led a PR campaign for JJB Sports to search for 'The ...

Campaign: Dove campaign a boost for real women - Marcoms

to editors. The team then gave The Sun an exclusive on Dove's search for models for the next ad, before ...

News Analysis: Water PRs dodge the Dasani flak

to check labels, in the search for natural products. Bottled water companies promote the message ...

ANALYSIS: Haircare brands vie for attention with use of PR

of the beauty industry' - the Pantene Pro-V Awards - or carrying out the Pantene Model Search to find a new star ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.