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Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

to apply it to every form of digital, be that search, social media, public relations. And it is a ... to have skills in social, skills in search, skills in consumer understanding, design, advertising ...

Trading places: this week's people moves

24 Feb 2012 | by Daniel Farey-Jones

) M C Saatchi UK has ended its search for a group executive creative director with the appointment ...

Reckitt Benckiser reviews global digital CRM

01 Dec 2011 | by Sara Kimberley

Reckitt Benckiser has kicked off the search for an agency to handle its global digital CRM business....of record, and Iris are unaffected by the search for a new global CRM agency. Earlier this year ...

Agencies line up for £7m Superdrug media

29 Sep 2011 | by Katherine Levy

marketing, digital, outdoor and radio. Superdrug also works with I Spy Search, which handles its social ...

Cannes Lions Festival 2011: The Brands at Cannes

08 Jul 2011 | by Noelle McElhatton

' any more, full of buyers and sellers in search of a product. In session after session at Cannes, a ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

the basis by which agency selection was made, now clients are forced to take agencies apart in search ...

Trading Places (23 Apr): This week's people moves in advertising, marketing and media

23 Apr 2010 | by Staff

. ESPN has begun the search for Frank's successor and she will continue to work at the company until she ...

Digital Agency League Table 2009

22 Oct 2009 | by Becky Charles

on organic search. 'It is the principal driver of reach, along with interaction with social media. It is all about the number of people who search for your content,' adds Effik. While social media has evolved ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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