to remove filtersIAB building brands trilogy: Nestlé's Maggi So Juicy
03 Nov 2011 | by Staff
, encouraging word of mouth and supermarket searches. ...
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Frugal shoppers want more than the cheapest price
27 Jan 2012 | by Tim Eales
years that is a sign that the shoppers search for value is still moving on; we see growth of own label ...
Online food shoppers shun marketing tactics
10 Dec 2010 | by Ed Owen
% going directly to favourites or to items typed directly into search bars. Fewer than one in five shoppers began their search with special offers, the research found. Mobile websites offered a ...
Sector Insight: Analgesics
08 Sep 2010 | by Jane Bainbridge
From migraines to hangovers and muscle strain to toothache, most consumers turn to their medicine cabinets at some point in search of pain relief. Headaches are the most common ailment in the UK, with 63% of people suffering from them in 2009, according to TGI data. An entirely pain-free existence ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
of the edge off the growth of spending on digital (here excluding search, but including social media ... on its marketing last year, including search, but was still able to attract 14% more customers. 'For us ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
on organic search. 'It is the principal driver of reach, along with interaction with social media. It is all about the number of people who search for your content,' adds Effik. While social media has evolved ...
How to make your research budget leaner
11 Aug 2009 | by Duncan McCallum
s knowledge. To overcome this, we have set up client research libraries , where a simple search facility ...
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
of the brand's online marketing, which includes affiliates and search marketing. 'A strong online presence ... internet rival search marketing, which has soaked up an increasing share of digital marketing budgets over the past five years. 'Display has stopped taking such a beating from search when it comes to budget ...
Top 100 online advertisers
26 Mar 2008 | by Nicola Clark
with Virgin Media raged on. The brand also significantly increased its investment in search and affiliate ... , and does not include any online search, sponsored links or affiliate marketing. Any surprises among ...
Nielsen reports 10% drop in direct mail volumes
24 Sep 2007 | by Robert McLuhan
to reach less web-savvy audiences. People who search for offers and buy online aren t necessarily happy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
