Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
nationwide search for local Sunday league football teams, which challenged "Can the right preparation change ...
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Brand barometer: High-street beauty brands, which one is most prominent online?
01 Jun 2012 | by Gemma Charles
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
, as Everson puts it, "amplify", how many people view their messages beyond organic search is a key cornerstone ...
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
. 'Nowadays we've got so many other avenues to find information about products - we can search, compare ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
to apply it to every form of digital, be that search, social media, public relations. And it is a ... to have skills in social, skills in search, skills in consumer understanding, design, advertising ...
Brand barometer: Nappies, which one is most prominent online?
23 Mar 2012 | by Gemma Charles
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... and it is predicted that total digital media spend was more than 4bn for 2011. Mobile search attracts greatest ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
for mobile devices. 'Mobile is always on throughout the day and peaks at weekends: 20% of all searches have ...
Marketing Guru on... avoiding chaos in the search for international growth
24 Feb 2012 | by Mhairi McEwan
How does a rapidly growing brand ensure that its marketing efforts in various countries are co-ordinated? By establishing a leadership team to look at the big picture, writes Mhairi McEwan.
Brand barometer: Carbonated drinks, which one is most prominent online?
10 Feb 2012 | by Gemma Charles
. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
