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Biggest brands: Top 100 online advertisers 2010

of the edge off the growth of spending on digital (here excluding search, but including social media ... on its marketing last year, including search, but was still able to attract 14% more customers. 'For us ...

PR: searching for effective measurement

searched for, as well as track these back to mentions online. PR agency Brands2Life conducted a search ... was so specific, it was able to show that iProfile reached the top three search listings positions ...

PR: agencies suffer digital jet lag

to be more adventurous with their online budgets. It has recently set up a 'Pup Idol' talent search ... , as well as optimising our work for search,' says Leanne Rinning, online PR manager at the company. It is in this area of search and measurement that well-meaning PR agencies often fall short. 'We always retain a ...

Why it pays to play in-store

what drives shopper decisions. While many marketers base their strateg-ies on US re-search ...

The Week in marketing: 4 November 2008

to use the search company's Android operating system. The handset combines full touch ...

Yell pulls out of door-drop market

competition from search engines, even though it has its own free online search offering, Yell.com. ...

Interview with McDonald's chief marketing officer opens Virtual Fair

Visitors can take a virtual tour of the site and watch specialists discussing key areas of marketing techniques such as search marketing, digital video ads, online search panels, affiliate marketing, mobile marketing, design, marketing consultancy, ethnic marketing and sponsorship. The keynote speaker ...

Financial crisis changes consumers' online habits

of fast-moving internet search terms has been dominated by finance-related words in recent months ... him as a 'market menace'. UK internet searches for the words 'Robert Peston' have increased by 37 ... this summer year on year, while searches for summer sales trebled. Goad said: 'People are shopping around ...

Bauer makes a late entry to discount designer fashion site

searching for the best value. 'There has been an increase in page impressions over the past few months ...

Marketers build brand 'me' to promote their careers

seekers by entering their names into search engines to assess their profile. Many business schools now ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.