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HSBC's Chris Clark on a new era for the bank's marketing

execution, passers-by search in their purses for cash, at which point the child announces that she accepts ...

Trading places: this week's people moves

search for a permanent replacement for Manny Fontenla-Novoa. Harriet Green , currently chief executive ...

Brand barometer: Car insurers, which one is most prominent online?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Facebook's Everson urges marketers to 'make a bet on us'

, as Everson puts it, "amplify", how many people view their messages beyond organic search is a key cornerstone ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

that Visa has 'expressed concerns' to the International Olympic Committee about the search for 'new ...

Trading places: this week's people moves

) M C Saatchi UK has ended its search for a group executive creative director with the appointment ...

Marketing Guru on... the desire to 'go viral'

on the debased coinage of page views and searches. That way you can stack the deck. The second option ...

Brand barometer: High street banks, which is most prominent on the web?

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Credit Suisse sponsors Bloomberg+ iPad app

The year-long sponsorship aims to boost awareness of Credit Suisse among a target audience of high-net-worth individuals. Bloomberg Television+ was released in October last year and enables users around the world to watch Bloomberg as it appears on television, access on-demand episodes of top shows, search clips ...

Review of the Year: Top 10 marketing moments of 2011

soul-searching that followed in the wake of this summer's riots, it was impossible for brands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.