Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
soul-searching that followed in the wake of this summer's riots, it was impossible for brands ...
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Insurer awards digital media to iProspect and Carat
05 Apr 2012 | by Nick Batten
Aegis Media's iProspect and Carat have been awarded the search and digital media business...across affiliate marketing, social media, analytics, paid and natural search as well as conversation optimisation. IProspect will help to optimise esure's search performance across its PPC, affiliate ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
' any more, full of buyers and sellers in search of a product. In session after session at Cannes, a ...
Comparethemarket.com promotes Nicola Stubbs
11 Apr 2011 | by Ed Owen
-themed marketing campaign by publicising its search for an "ambassador" for the village of Meerkovo ...
More Th>n revamps marketing strategy in search of 'trust'
22 Dec 2010 | by Alex Brownsell
Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become the most trusted brand in the direct insurance sector.
CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face
21 Oct 2010 | by Simon Kershaw
favourite was a bloke in Bath who had his beloved Defender nicked. Two and a half years searching later, he ...
Thomson Reuters to launch Eikon ad campaign
17 Sep 2010 | by Arif Durrani
information into easy-to-use, web-style search, aggregates the best of social networking technology ...
Confused.com mobilises mascot in change of ad strategy
10 Sep 2010 | by Daniel Farey-Jones
of the ads comes amid increasing speculation the brand has been searching for a new advertising agency ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
