Special Report: Market Research - Tell me about it
17 Mar 2010 | by Mary Cowlett
to specifics Similarly, while techniques such as buzz tracking and search-term analysis are gaining ...
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Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
of the edge off the growth of spending on digital (here excluding search, but including social media ... on its marketing last year, including search, but was still able to attract 14% more customers. 'For us ...
Mark Kleinman on marketing and the City: Wider horizons
10 Mar 2010 | by Mark Kleinman
The Prudential is just one UK company moving its focus to emerging markets in search of growth.
AXA hires Havas to media account
11 Aug 2009 | by Sarah Johnson
with the ad's claims. AXA's online search activity for Swiftcover will remain with digtal agency Steak. ...
Brand in the news: Comparethemarket.com
28 Apr 2009 | by Richard Morris, Managing director, Identica
What a brief. A client bang in the middle of an - ahem - 'low-interest sector'; a desperately overcrowded market; dozens of competitors spending cash like it's going out of fashion, all searching for some functional justification for why customers should head to desperateforattention.com instead of cryforhelp ...
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
-related searches and, depending on loyalty, a consumer may return to the aggregator to complete the transaction ... other channels,' says Andreas Pouros, chief operating officer of search-engine marketing agency ... , Barton aims to get a good position on the aggreg-ators that come in the top five on a Google search ...
Branding: NS&I begins agency hunt
27 Jan 2009
NS&I is also searching for an agency to handle its PR. Both pieces of business have been advertised in the Official Journal of the European Union. The deadline for initial submissions is 23 February. The organisation said it was looking for agencies 'able to work in a collaborative environment', and so is willing ...
Banking buddies? The limits of how far brands can tap into social networking
02 Dec 2008 | by Fiona Ramsay
by searching via postcode. Interestingly, First Direct is building its own social networking portal rather ...
First Direct uses social networking to make banking personal again
18 Nov 2008 | by Alex Brownsell
relevant to them through searching by postcode. Jenny Southwell, head of e-marketing at First Direct, says ...
Digital & Direct: YBS assigns job to Swamp
04 Nov 2008
The brief encompasses display ads, search, affiliates, online aggregators, blogging and social media. The work is intended to draw younger customers and drive mortgage take-up. Above-the-line activity is also planned. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
