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Profero beats rivals to win HBOS account

LONDON - Independent digital agency Profero has landed the search and digital media account...Profero beat incumbents Isobar and search agency Spannerworks to win the business, which also ... , headed by Ross Jenkins. The division combines search engine and affiliate marketing, media planning ... , including digital, while Spannerworks has also worked on the group s UK search activity. HBOS has been ...

HBOS looks for agency to promote offshore activity

LONDON - Banking group HBOS is seeking an agency to handle digital media and search activity...The group has approached media agencies with a commission to run paid search, search engine ... including search specialist Spannerworks and an international team at Aegis to promote its international ... of the group s digital activity, including paid search and online planning and buying. HBOS also employs ...

All Response Media wins £8m Beatthatquote.com account

on how the return on investment goes, we ll add more channels. Housing the search and TV activity ... the marketing push, Gillespie said. He added: There is one agency for buying across both TV and search, which means we can optimise the search strategy in line with TV. To have it under one intellectual property ...

Equi=Media wins Imagine Homes account

and specialist press into outdoor advertising and promotions. It will also carry out natural and paid-for search ...

Media.com takes £25m RBS insurance brands

: "Outrider is historically a search brand and we are in the process of energising it as that." Outrider ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.