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Marc Pritchard interview: How P&G 'cracked' social ROI

to apply it to every form of digital, be that search, social media, public relations. And it is a ... to have skills in social, skills in search, skills in consumer understanding, design, advertising ...

The Red Consultancy loses six-figure contract with shopping site Kelkoo

Kelkoo has decided to bring all of Red's activities in-house as it looks to rein in PR spend and put more money behind the mechanics of its site and search capabilities. Red held the account for two ... decision to place more marketing spend on search and content, and less on PR. For the past two years ...

School Reports 2011: MEC UK

% Radio 3% Search 3% Cinema 1% Digital (all other) 12 ...

Marketing, PR and digital: brands bring it all together

. I'm a brand director. I'm not responsible for PR or search, or how we spend money online ...

Cannes Lions Festival 2011: The Brands at Cannes

' any more, full of buyers and sellers in search of a product. In session after session at Cannes, a ...

GHD approaches agencies for direct and digital review

A number of agencies have been approached for the brief that will include marketing in salons and work that directly targets consumers. The pitch is expected to take place in November. The search for an agency follows GHD's selection, earlier this month, of Partners Andrews Aldridge to handle a below ...

What Next in Digital?

is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...

Confessions of an internet adman

screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...

I've Got A Brand New Combine Harvester

the basis by which agency selection was made, now clients are forced to take agencies apart in search ...

Digital Agency League Table 2009

on organic search. 'It is the principal driver of reach, along with interaction with social media. It is all about the number of people who search for your content,' adds Effik. While social media has evolved ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.