Mattel launches online Valentine's campaign to reunite Barbie and Ken
04 Feb 2011 | by Sarah Shearman
and was the inspiration for a digital reality series called 'Genuine Ken: The Search for the Great American Boyfriend ...
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Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
. It s cost effective when there are pressures on budgets. The search functionality makes it really easy ... , telecoms and consumer goods advertising. Search spend by year Paid-search continues ...
CREATIVE STRATEGY: Lynx makes social media work as hard as any TV ad
18 Nov 2010 | by Simon Kershaw
translate to a very different sphere? Have a look by searching YouTube for "Lynx Rise". There s a whole ...
Advertisers protest after Google changes European keyword policy
15 Sep 2010 | by Daniel Farey-Jones
debate. Two other European associations also issued criticisms of the search giant, which ... EMEA head of search, said she thought the change might result in short-term but not long-term price ...
Gift website Prezzybox.com appoints agency for anniversary push
03 Sep 2010 | by Jennifer Whitehead
-hockey tables, has appointed Artemis8 to run paid-search marketing as part of a push around its 10th anniversary.
Zoopla augmented reality app details every UK home
19 Jul 2010 | by Staff
The free app allows users to get valuations on all properties, including the sold prices of 15 million homes and local information, via a map search or by pointing the iPhone s camera at a building. Zoopla.co.uk was launched in 2008 by Alex Chesterman and Simon Kain, the founders of LoveFilm ...
Latitude retains seven-figure Bet365 PPC account
26 Mar 2010 | by Daniel Farey-Jones
search activity for online gambling client Bet365, in a year-long deal.
Barcode-scanning price comparison iPhone app tops paid-for charts
13 Jan 2010 | by Daniel Farey-Jones
Google's product search tool. The products most queried in the app's first week were games, books ...
Google unveils Nexus One mobile phone
06 Jan 2010 | by Sara Kimberley
The highly anticipated launch of the smartphone by the search giant was unveiled at Google headquarters in San Francisco yesterday. The phone is Google's first official mobile phone device, built by manufacturer HTC, since it acquired mobile operating system company Android in 2005. Vodafone will be Google ...
Uswitch.com bought by UK internet group Forward
04 Jan 2010 | by Daniel Farey-Jones
Broker search marketing business will now be known as Forward 3D and will handle search marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
