School Reports 2011: MEC UK
05 Sep 2011 | by Staff
% Radio 3% Search 3% Cinema 1% Digital (all other) 12 ...
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The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
reality show in which he embarked on an embarrassing search for a new girlfriend. 3. Eurostar, Jarvis ...
Westfield kicks off customer relationship marketing pitch
17 Feb 2011 | by Matt Williams
. The search begins ahead of the launch of Westfield's Stratford City development, which is due to open its ...
GHD approaches agencies for direct and digital review
28 Oct 2010 | by Sara Kimberley
A number of agencies have been approached for the brief that will include marketing in salons and work that directly targets consumers. The pitch is expected to take place in November. The search for an agency follows GHD's selection, earlier this month, of Partners Andrews Aldridge to handle a below ...
Slogan competition picks crop from the past year
07 Jul 2010 | by Jacob Mathias
This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
is an enormous area covering everything from paid search to PR," she says. "You won't find all the skills in a ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
screen. Don't believe me? Just search "Project Natal" on Bing for a preview of the new Xbox and how ... (TV, film etc) will be available for your instant-viewing pleasure. You'll just need to search for it ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ...
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
And in the real world....MySpace, Google, M&S, BBC, ITV, BT, Costa, Whitbread, Aviva, Channel 4, GM and Vauxhall
05 Nov 2009 | by Noel Bussey
Normal 0 0 1 32 183 1 1 224 11.773 0 0 0 MySpace, once the centerpiece of Rupert Murdoch's digital strategy, has fallen "significantly" short of expectations and is jeopardising a critical $900m internet search agreement with Google. Source: The Financial Times Normal ...
Dormeo seeks agency for £3.5 million ad campaign
04 Sep 2009 | by Kate Nettleton
-by-market-based approach. Once the successful agency has been appointed, the company plans to kick off a search for a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
