LONDON - Research into consumers' search behaviour when they buy electronic goods has revealed...The data, which comes from research conducted by The Search Works with Yahoo and comScore, looked ... people. Consumer electronics is the largest search category, making up 29% of all internet searches, and according to the survey, portable goods such as mobile phones and MP3 players, warrant four searches ...
LONDON - Omnicom agency OMD UK has picked up the search engine optimisation account for music...The agency won the account after pitching against search specialist Latitude and HMV s retained ... options people see when searching the internet for music, films and other entertainment goods. OMD said the win was one of the first times that it has won a natural search account in a pitch process against ...
The search giant is in final negotiations to buy the company, which serves advertising into online games, according to US reports. Google refused to comment. In-game advertising is a rapidly growing market, particularly for massive multiplayer online games such as Second Life. Adscape is a competitor ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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